[69], Scion also used smaller, regional viral campaigns to reach niche demographics. Neat! [71][72], In August 2008, Scion released the "United by Individuality" ad campaign, featuring over 300 Scion owners' vehicles in various magazine articles, commercials, and billboards. [33][34][35], 2020 Toyota GR Yaris RZ High-Performance (GXPA16, Japan), Toyota GR Yaris RZ High-Performance interior (Japan), In Europe, the Toyota’s fourth-generation Yaris is the first car to be tested with all-new frontal offset test and counter-measure for injuries in far-side impacts by a mobile progressive deformable barrier (MPDB) test. 2014 Orange County Auto Show XA0A8651 (15703180057).jpg 5,760 × 3,840; 1.53 MB The name "Yaris" is derived from "Charis", the singular form of Charites, the Greek goddesses of charm and beauty. [1] The Yaris nameplate has also been applied to other vehicles. [6][7] Toyota had previously participated in a project in Japan with other Japanese companies who attempted to market products to younger buyers. [citation needed] All accessories are sold individually, and do not require special packages. [27] Naturally, resale values of Release Series vehicles command a premium because of their packaged options and scarcity. Description: Used 2016 Scion iA Base for sale - $9,995 - 26,000 miles with Navigation System, Alloy Wheels, Bluetooth, Backup Camera. Save $2,253 on a used Scion iA near you. [18][19][20] It was then unveiled simultaneously on 16 October 2019 in Japan and Amsterdam, Netherlands. [26][31] Scion's marketing endeavors extended to sponsorships, such as that of VBS.tv's show, Thumbs Up!, which featured David Choe hitchhiking across the United States. [7][8], The 2019 model year XP130 Yaris Liftback was never introduced in the United States; Toyota continued sales of the 2018 model into January 2019 when it was discontinued. [4] Toyota abolished the Scion brand at the start of the 2017 model year in August 2016; the vehicles were either rebranded as Toyotas or discontinued.[5]. Don't buy a compact until you drive the Scion iA. Toyota manufactured three vehicles under the WiLL brandname, which were exclusive to Toyota NETZ Store Japanese dealerships. [50][51] In July, Toyota Canada also confirmed the cancellation in the Canadian market. Search pre-owned Scion iA listings to find the best Los Angeles, CA deals. The Scion iQ Concept car was built by Five Axis (California, USA) based on the Toyota iQ and displayed in April 2009 at the New York Auto Show. It was based on the Auris five-door hatchback with aggressive body kits, lowered suspension, high performance brakes and 19-inch alloy wheels. On February 3, 2016, Toyota announced that the Scion brand would be phased out after the 2016 model year. Hatchback and sedan body styles were offered. [5][67][68], To advertise Scion, Toyota began a promotional campaign using a form of guerrilla marketing, using posters and ads in movie theaters and TV to direct consumers to its various "want2bsquare" web sites. Media in category "Scion vehicles" The following 5 files are in this category, out of 5 total. [49] The United States and Canadian market 2020 Yaris hatchback is offered in LE and XLE trim levels. [13] Trim levels for the Japanese market are X, G and Z. The Scion tC received a subtle makeover for 2008, with changed front and rear lights and enhancements to the interior. [31] For example, one can add a subwoofer as well as different types of decals. (1) Non-U.S. based parent company that owns subsidiaries headquartered in U.S. (2) Company still exists but is no longer in the automotive manufacturing business, This page was last edited on 18 December 2020, at 21:51. 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